As global consumers increasingly become more “environmentally-conscious,” brands capitalize on the growing demand for sustainable products and services. For example, McDonald’s banning plastic straws or Coca-Cola using 50% recycled materials in their packaging. Why? Brands see an economic benefit in doing so. But are companies who claim to be sustainable actually sustainable? Are they selling us a dream or a reality? This article explains how to spot greenwashing and how to avoid it.
Main Idea
| Creator | Monika Mačiulienė | ||||
| Subject | Business Management, Literacy, Science | ||||
| Length | 60 minutes | ||||
| Pedagogical Approach | Explorative learning approach | ||||
| Competencies | Developing source criticism skills | ||||
| Grades | Grades 6-8 | ||||
| Link to the worksheet | English: Link |