As global consumers increasingly become more “environmentally-conscious,” brands capitalize on the growing demand for sustainable products and services. For example, McDonald’s banning plastic straws or Coca-Cola using 50% recycled materials in their packaging. Why? Brands see an economic benefit in doing so. But are companies who claim to be sustainable actually sustainable? Are they selling us a dream or a reality? This article explains how to spot greenwashing and how to avoid it.
|Subject||Business Management, Literacy, Science|
|Pedagogical Approach||Explorative learning approach|
|Competencies||Developing source criticism skills|
|Link to the worksheet||English: |