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As global consumers increasingly become more “environmentally-conscious,” brands capitalize on the growing demand for sustainable products and services. For example, McDonald’s banning plastic straws or Coca-Cola using 50% recycled materials in their packaging. Why? Brands see an economic benefit in doing so. But are companies who claim to be sustainable actually sustainable? Are they selling us a dream or a reality? This article explains how to spot greenwashing and how to avoid it.

Main Idea

CreatorMonika Mačiulienė
SubjectBusiness Management, Literacy, Science
Length 60 minutes
Pedagogical ApproachExplorative learning approach
CompetenciesDeveloping source criticism skills
GradesGrades 6-8
Link to the worksheetEnglish:

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