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What does Instagram know about everyone?

Instagram has around one billion monthly active users and is one of the most popular and fastest growing social networking sites in the world. As part of Facebook, Instagram collects a lot of data about you. Instagram is the most attracted social media for young audience – students. 

Instagram earns money by selling targeted ads. The sums involved are enormous and Instagram’s annual advertising revenue is steadily increasing. In 2019, Instagram accumulated more than $9 billion in advertising revenue in the United States. The social media platform is projected to generate more than $18 billion in annual ad sales in 2021.

Main Idea

CreatorGintarė Gulevičiūtė
SubjectInformation Technology, Literacy, Science, Privacy
Length 60 minutes
Pedagogical ApproachExplorative learning approach
CompetenciesDeveloping source criticism skills, scientific literacy
Grades 8-12
Link to the worksheetEnglish:

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